Health care should also follow medical advice

With the rapid development of our country's economy, people's quality of life has also greatly improved, and health care has become a focus of attention. The "Market Outlook and Investment Planning Analysis Report on China's Health Products Industry from 2021 to 2026" released by the Forward Industry Research Institute shows that the industry growth rate will remain at around 4% in the next five years, and the industry market size will be about 517.8 billion yuan in 2026. Among them, health products are an important component. The market share of health products exceeded 90 billion yuan in 2019 and showed a trend of increasing year by year. In this context, some health product merchants resort to illegal means to seek huge profits.

Believing in false advertising easily, causing harm to others and oneself

The propagandist told me that this medicine contains precious medicinal herbs such as Ganoderma lucidum and saffron, which are good for my body. But I have been taking it for several years, and my body has not improved significantly. My blood sugar has also been raised, and I later developed cerebral thrombosis. "Zhou Xingjun, a 66 year old Beijing native, told the reporter of" Legal Person ". He told reporters that during a health preservation activity, he came into contact with so-called "medicinal health products", which caused him to lose control and almost paralyzed him in bed.

Recalling his experience of being scammed four years ago, Zhou Xingjun still felt a little scared. "In a store, a person who claimed to be a health lecturer told more than 30 elderly people, including me, 'All diseases are eaten out, and if you want to live a long life, you have to eat them back.'" With a hot head, Zhou Xingjun bought a product worth more than 100000 yuan in one go, and even encouraged his friends to "take care of health" together. In the following years, he ignored the doctor's advice and replaced antihypertensive and lipid-lowering drugs with so-called "health supplements" on his own, ultimately leading to a stroke. Fortunately, timely rescue prevented the risk of bed rest.

In fact, there are many elderly people like Zhou Xingjun who purchase health products. In 2019, the National Aging Commission issued the "Research Report on the Protection of Consumer Rights and Interests of the Elderly in China", which showed that among the industries that frequently violate the consumer rights and interests of the elderly, the health product industry ranks high.

In 2019, according to survey data from Beijing Sunshine Consumer Big Data Research Institute, 61.1% of respondents stated that purchasing health products was influenced by advertising campaigns; 48.92% of respondents stated that purchasing health products is to enhance physical fitness and improve their quality of life; 41.95% of the respondents said that they also want to buy when they see others buying; 38.44% of respondents indicated that they made purchases based on advice from friends or family; 34.5% of respondents indicated that they followed pharmacy salespeople when making purchases; 30.48% of respondents indicated that they followed the advice of doctors or pharmacists when making purchases.

Zhou Yan, Zhou Xingjun's daughter, told the reporter, "Because of my father, many uncles and uncles bought the health care product. Many people had high blood sugar, and many people stopped taking the drug and had different reactions, but my father was serious." After Zhou Xingjun recovered, Zhou Yan took the so-called health care product to the relevant institutions, and the results were surprising and angry

False advertising targeting young people

On February 3rd, Zhang Zhiguang, former head of medicinal quality in the Quality Department of Tongrentang Technology Group, told reporters that the expansion of the health product market is due to the implementation of several plans. The "Development Plan for Medicinal Health Services" issued in May 2015 clearly stated the vigorous development of medicinal health and wellness services. Secondly, in February 2016, the "Outline of the Strategic Plan for Pharmaceutical Development (2016-2030)" was released, which included pharmaceutical development in the national strategy. At the same time, it was clearly stated that by 2020, China will achieve basic access to pharmaceutical services for all, and the total industrial output value will account for more than 30% of the total output value of the pharmaceutical industry. The "Healthy China 2030 Plan Outline" has greatly promoted the development of the pharmaceutical and health product market, pushing China's overall health industry to its peak and the health product industry to its peak. Young people have also begun to develop an interest in health products.